Tamaris
Gold
Excellent Brands
Fashion
Credits
Company / Customer
Details
A shoe on a white background, a hangtag, a whisper: Tamaris! Having become well-known and popular through traditional media, the brand is now increasingly shifting its communication to digital channels. Emotional assets promote the loyalty of a growing, diverse community. At the same time, Tamaris is consistently developing into a lifestyle brand that offers complete looks. All under the premise of preserving the brand’s DNA: Shoes that make every moment perfect.
The Jury‘s Statement
Over the past five decades, Tamaris has developed into one of the best-known shoe brands in Europe with its purist advertising in the classic media. In order to survive in the increasingly relevant digital channels, the company has decided to emotionally charge the Tamaris brand. This succeeds with a contemporary and coherent staging of feelings of life, which reflect the realistic everyday worlds of the community very beautifully and thus create a high degree of closeness and involvement. The fact that the range is also being expanded and that the brand will in future stand for a complete look and lifestyle experience that encompasses the entire body from foot to head is consistent and proves the power behind the Tamaris brand. A positioning that is as clear as it is differentiated in its price segment, which ensures a high level of brand recognition in a challenging environment.
