egon - der VGN eTarif

At the end of 2022, the transport association Verkehrsverbund Großraum Nürnberg (VGN) launched a highly innovative digital product - egon, the VGN eTarif. This allows passengers to start their journey on public transport with a simple "swipe" on an app. The app takes care of everything else automatically. The aim of the brand launch: to find 20,000 active test riders in the public transport area and to achieve widespread acceptance of the 'egon' brand. This goal was achieved after 3 months.