Babbel Brand Refresh 2024

The Babbel brand refresh launched Feb. 1, 2024 is the first major strategy and design change the company has made in eight years. The project was managed by the company's internal Brand team together with Koto Studios Berlin. The goal was to better reflect Babbel's shift from an app to an ecosystem of blended learning experiences while creating a more engaging and premium experience across product and marketing globally.