Gravis – Vom Apple Reseller zum Premium Technik-Ausstatter
Gold
Excellent Brands
Consumer Electronics
Details
With 40 stores and 600 employees, Gravis Computervertriebsgesellschaft is a key player in the electronics retail sector. Established in 1986 as the first Apple reseller in Germany, it has been the top choice for fans of the iconic brand. Over the years, much has changed – in the market and among customers. It’s time for a refresh. With a sharpened brand positioning, assortment strategy, contemporary corporate design and store branding, Gravis is repositioning itself as a premium tech retailer.
The Jury‘s Statement
Gravis has transformed itself from a well-known Apple reseller into a premium technology supplier that is shaping the industry. This transformation, paved by a sophisticated brand strategy and an innovative product range strategy, has made Gravis a key player in the technology industry. The new corporate design and modular store concept create impressive customer experiences that make the brand more attractive to a broad target group. The consistent implementation of this strategy across all areas of the company shows how future-orientated and customer-focused Gravis is.
