PLEXIGLAS®
Gold
Excellent Brands
Chemicals, Materials & Supplies
Details
PLEXIGLAS® has been an inspiration since its very first application – after all, the brand polymethyl methacrylate (PMMA) from Röhm is the material of choice for creative designs and innovative projects thanks to its versatile properties and intelligent functions. 90 years after its trademark application, we encounter PLEXIGLAS® everywhere, whether at home, at work, in stores or restaurants and on and in cars or buildings.
The Jury‘s Statement
PLEXIGLAS® is flexible and versatile. For 90 years, we have encountered the brand polymethyl methacrylate (PMMA) from Röhm everywhere: at home, at work, on and in cars or buildings. The brand has become a category term. Differentiation is achieved by emphasising the uniqueness of the product brand. The positioning as the original with the values of lightness, transparency, brilliance and mouldability builds on the long history and strength of the product. A striking, enlightening graphic design consistently translates these attributes into visual language. The logo and name are based on the product and umbrella brand, thus rounding off the holistic brand work.
