freiraum – Mehr Raum für Leben
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Details
The freiraum project by Vonovia aims to promote sustainable urban development and to strengthen neighborhoods. It creates multifunctional spaces that can be used free of charge by all residents in the district as well as clubs and groups in order to strengthen the sense of community and support local projects. The design concept of 31M reflects this objective through a lively and accessible design that visualizes the diversity and dynamics of urban communities and thus underlines the identity and inclusiveness of the "freiraum" initiative.
The Jury‘s Statement
The real estate giant Vonovia has made an impressive contribution to strengthening the sense of community and local identity in urban quarters with "freiraum - Mehr Raum für Leben". By creating multifunctional, freely accessible spaces for residents, clubs and groups, the project promotes sustainable neighborhood development and supports local initiatives in an innovative way. With its liveliness and accessibility, the brand design reflects the diversity and dynamics of urban communities, which makes "freiraum" a prime example of inclusive and identity-creating brand communication. This initiative shows how brands can stand out from the competition through creative concepts and social commitment.
