Anti-Mobbing-Kampagne
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Details
Whether at school, at work or on social media - bullying can affect anyone and does affect many, as numerous studies have shown. We are keen to raise awareness of bullying as a social problem. The international "Stand Up to Bullying" Day on 22 February 2023 was the perfect opportunity for us to join forces with some of our content creators to raise awareness, talk about our own experiences and highlight ways to help.
The Jury‘s Statement
WeCreate, an agency specializing in vertical smartphone content, has done remarkable work to raise awareness with its anti-bullying campaign. Leveraging its broad reach and the voices of influential content creators, the campaign addressed bullying directly where it is most virulent: on social media. The strategic decision to deliberately let the brand take a back seat in order to create the space for authentic and personal experiences underlines the unselfish character of this initiative. This commitment to a socially relevant topic, coupled with a smart use of digital platforms, demonstrates good brand management and social responsibility.
