Renewing Tradition - Strategic Rebranding of Lindner Hotels & Resorts

Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year

Credits

Company / Customer

Details

Founded by Otto Lindner in Düsseldorf in the 1970s, the Lindner Hotels & Resorts brand embodies timeless values. As a family-owned business, we honour the spirit of our founder, guiding decisions for future generations. Navigating the evolving hospitality industry, we've maintained Lindner's values while strategically rebranding for new segments and global markets. Dedicated to innovation, we've revitalised the brand, preserving its essence amidst growth. Ready to share our journey, rooted in tradition yet forward thinking!

Jump to top of page