Digital Strom

By repositioning Digital Strom, the newly created claim "Power the Line" takes centre stage in the brand's appearance. It forms the basis for both the development of the reinvented corporate design and the creative platform for the target audience. Consistently across all touchpoints, Digital Strom now appears smart and unique compared to the competition. The loud and edgy communication culminates in the “funeral” of the tool previously necessary, which has now become obsolete.