#LIKEBoomer

Meat consumption is a hotly debated topic - especially at Christmas, when different generations are together. LikeMeat's #LIKEBoomer campaign picks up on this. Actor Martin Semmelrogge serves as a testimonial and humorously explains to his relatives why LikeMeat is a matter of course for him. LikeMeat dispels the prejudices that plant-based products are often confronted with. The taste appeals to everyone, regardless of age or other characteristics.