Hellotaste

After the investment of Katjes Greenfood and the goal to grow internationally, the new brand hellotaste evolved from Ohso Lecker within one year. Our agency collective, Morphoria, Designstudio B.O.B. & meta maniacs, completely rethought sauces in a rebranding process and positioned hellotaste in a previously monotonous market colourful and bold: Why reach for the old standard when ketchup 2.0 does away with bulls**t like unnecessary calories, fats and animal ingredients – and tastes just as good.