Sternstunden
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling & Content Marketing
Details
For over ten years, "Sternstunden" has defined holistic brand communication for the Kunzmann Group — deliberately forgoing manufacturer-supplied content templates. As one of Germany's most renowned automotive dealers, Kunzmann relies on authentic stories. Employees share what drives them. Customers reveal passions far beyond the car: from aerobatics and extreme sports to summiting Everest. Editorially and visually excellent, the magazine forms the core — extended across web, video, social media and POS. In 2025, the company's 90th anniversary celebrates the concept's peak: a 90-page tribute with a slipcase of curated past editions.
The Jury‘s Statement
In an environment strongly shaped by manufacturer communication, Kunzmann uses "Sternstunden" ("Special Moments") to pursue editorial independence rather than relying on pre-produced content. People take centre stage: employees and customers tell personal stories that convey the brand's attitude and culture in a plausible way, without making the automobile the sole point of reference. The magazine defines this narrative approach in both form and content; web, moving image, social media and POS continue it in ways suited to each medium. This creates brand communication with its own voice, building closeness and sharpening the company's profile over time.
