Kleintierpraxis Dr. Theise
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
The 'Kleintierpraxis Dr. Theise' has a special unic: two separate waiting rooms. One for dogs and one for cats. This is illustrated in a Pixie book. When you shoot it, you have two title pages. Including two different stories. 'Feldmann' stands for the dog waiting room and 'Sky' for the cat friendly Clinic, the separate cat waiting room. In the middle of the book, the two stories come together. (By the way, the two animals are the animals of Dr. Björn Theise in real life :)
The Jury‘s Statement
The small animal practice Dr. Theise has taken a new, humorous path of brand communication with her pixie book, which illustrates the approach of the separate waiting rooms for dogs and cats. The idea of translating the special consideration for the needs of animal patients and their owners into such a unique and appealing form of print media stands out clearly. This measure has noticeably improved the quality of stay in practice, which minimizes stress for both the animals and their owners. This extraordinary initiative shows how a brand can set new standards through creative solutions and empathic design while leaving a deep and positive impression on its target group.
