Coca-Cola HBC Schweiz Xmas Roadshows für Retail
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Point of Sale
Details
Christmas-time is promo high season. Supermarkets and shopping centres outdo each other with Christmas-themed customer activation concepts. Coca-Cola has been delighting consumers for years with ever new, great Christmas presentations. The bar of creativity is high. Coca-Cola HBC Switzerland's retail XMAS presence in 2023 should top this and make an extraordinarily innovative, "wow" and playfully engaging impression on the general public in terms of overall visual appearance, storytelling and attractiveness of the touchpoints.
The Jury‘s Statement
The Coca-Cola Xmas Roadshow 2023 as a mall event created a warming Christmas atmosphere with various attractions for visitors of all ages. The highlights included a mini Christmas truck travelling on rails, in which visitors could take a seat and take a spin through the Coca-Cola Christmas Village, as well as an AI-based Father Christmas avatar that greeted visitors in life-size on a large-format display. There were also free gifts and an attractive competition. All of this had a wonderfully lively and extremely high-quality effect, both individually and as a whole, and made the Coca-Cola brand an emotional experience at the point of sale. A strong roadshow that elevated the brand's iconic Christmas image to a modern level with contemporary technology and playfully managed to retain the nostalgic feeling.
