Chance auf eine Reise nach Rio
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Point of Sale
Credits
Company / Customer
Designer
Details
Kleiner Feigling - the cult brand with the open eyes stands for exuberant party fun in the best of company. An annual highlight: carnival. In keeping with this, five winners can win a trip to Carnival in Rio de Janeiro in the Kleiner Feigling prize code promotion. Creative displays create an eye-catching presence at the POS and additional incentives to buy. The striking POS presence is accompanied by a wide-reaching digital drive-to-store media campaign.
The Jury‘s Statement
Little Coward, the spirits brand that has lived and loved the party cult for over 30 years, has created an impressive creation with its "Chance of a Trip to Rio" prize code promotion. Eye-catching displays and a high-reach digital campaign created a strong presence at the point of sale that perfectly communicates the brand core of shared fun and joie de vivre. The campaign not only focused on the brand, but also built a bridge between the digital and physical world, which noticeably boosted sales. A remarkable initiative that shows how to successfully shape brand communication with creativity and understanding of the target group.
