Vossloh connect
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
Vossloh connect is a digital platform offering a set of solutions tailored for customers in the rail infrastructure. The platform contributes to cost savings by enabling predictive maintenance, thus minimizing operational expenses and extending the lifespan of rail assets. To meet the demands of the campaign and to clearly communicate our vision, two elements were fundamental: an intelligent lead gen mechanism in a well-thought-out marketing mix and an eye-catching new campaign look.
The Jury‘s Statement
With "Vossloh connect", Vossloh has created a digital platform that offers tailor-made solutions for the challenges of modern rail infrastructure and enables significant cost savings through predictive maintenance. The campaign is characterized by an intelligent lead generation mechanism, combined with an eye-catching new campaign style that brings Vossloh’s technological expertise to the fore. Through the integration of expert interviews and a sophisticated media mix, "Vossloh connect" was able to achieve an impressive response in the market and position the brand as an innovation leader in the industry. This remarkable achievement in digital brand communication represents a significant milestone for Vossloh and underlines the importance of forward-looking, customer-oriented solution development in the digital era.
