Dok11
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Ambient Media & Outdoor Advertising
Details
Dok11 is the most striking advertising space in all of Hamburg. Located in the immediate vicinity of the Elbphilharmonie and placed shortly before the day of the draw for the European Championship groups, this headline perfectly closes the circle of occasion, local reference and sales promotion.
The Jury‘s Statement
In close cooperation with 480HZ, Deutsche Telekom has used an unprecedented advertising space in Hamburg: the "Dok11". Positioned directly at the Elbphilharmonie, the space and its communicative message skillfully combines event, local reference and sales promotion. The time placement before the day of the draw for the European Championship groups increases attention - because Deutsche Telekom is the only provider with MagentaTV that broadcast all European Championship games. Dok 11 is an unforgettable moment for the brand.
