Vitesco Technologies Audio Branding
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Acoustic & Sensoric branding
Details
As a leading automotive supplier for drive technologies, Vitesco Technologies is all about continuous motion. We have translated this musically. The music keeps driving forward - in the form of the brand symbol, the Vitesco 'V'. The tonality is modern, gripping and electronic, in line with the brand vision 'Electrified. Emotion. Everywhere.' And since a brand sound is only as good as its implementation, we've included the tools for consistent use right along with it.
The Jury‘s Statement
As one of the leading automotive suppliers for electric drive technologies, Vitesco Technologies pursues the vision of clean mobility. The new sound concept was consistently derived from the brand and structured. The way in which Vitesco's "V" was translated into an ascending and descending tone sequence is ingenious and creates a striking sound that feels almost classic, has an emotional impact and is highly recognisable. A strong sound work that fits the brand perfectly and can be used flexibly.
