Flavour through scent, smart design and a clear purpose. air up is changing the way we hydrate. In the interview, Toma Perret shares how it became a strong brand and …

Refillable cleaning products, circular design and a clear brand purpose: In this interview, everdrop founders Christian Becker and David Löwe explain how they’re …

How values, teamwork and sustainable thinking create true brand loyalty. Sarah Gewert shares insights into STIHL’s brand vision, culture and what it takes to build a …

What if money could change the world? Tomorrow combines sustainable banking with technology and community. In the interview, co-founder Jakob Berndt talks about impact …

With RECUP and REBOWL, reCup has launched a nationwide reuse system. In the interview, founders Fabian Eckert and Florian Pachaly talk about product design, circular …

With a clear vision, hands-on mentality and attention to detail, Henning Strauss has repositioned the family business. In the interview, the CEO discusses emotion, …

With its #PlacesForAll campaign, Aktion Mensch shows how brands can create genuine accessibility. Communications Manager Josephine Thiel shares why inclusion is a key …

With its “Refill Diet” campaign, Greenpeace Switzerland raised awareness about packaging waste and showed how reusables can become the new norm. A strong message for …

With period underwear, a clear mission and strong community spirit, ooia helped shape a new product category. Founders Kati Ernst and Kristine Zeller discuss brand …

With #LikeABosch, Boris Dolkhani has sharpened Bosch’s brand and added emotional relevance. In the interview, he shares his view on leadership, digital branding and …

E-mobility, sustainability, brand leadership – Porsche CEO Oliver Blume talks about purposeful transformation, balancing heritage and innovation, and why customer …

From ergobag to THE SHIP – the founding team of FOND OF has built seven brands in just a few years. In the interview, they discuss bold ideas, sustainable …