Special Winner 2025“The Energy Transition Should Feel Like a Lifestyle – Almost a Cultural Movement” With a clear purpose, bold design, and a digital operating system for the energy transition, 1KOMMA5° impressed both jury and public alike. And won this year’s German …
Special Winner 2025How a Sustainable Thought Became a Brand Martin Höfeler is considered a pioneer of the German fair fashion scene. With Armedangels, he has shown how sustainability and commercial success can be combined. In …
Special Winner 2025When the Fight Against Food Waste Bears Its Fruits Every second, 80.000kg of food statistically ends up in the bin worldwide. The social impact company Too Good To Go wants to change this and is declaring war on food …
Special Winner 2024Scent Over Sugar: How Air Up Is Rethinking a Daily Essential Flavoured by scent, powered by purpose: air up is redefining how we drink and was honoured with Startup of the Year at the German Brand Awards 2024. In this interview, …
Special Winner 2024How Everdrop Turns Sustainability Into Brand Strategy Refillable cleaning products, circular design and a clear brand purpose – it can only mean one thing: a German Brand Award 2024 for Best Purpose of the Year. In this …
Special Winner 2024STIHL’s Brand Strategy: Consistency and Customer Focus How values, teamwork and sustainable thinking create true brand loyalty. Sarah Gewert shares insights into STIHL’s brand vision, culture and what it takes to build a …
Special Winner 2023Banking for the Future: Sustainable, Digital, Community-Driven What if money could change the world? Tomorrow combines sustainable banking with technology and community. In the interview, co-founder Jakob Berndt talks about impact …
Special Winner 2023Deposit, Not Waste: How RECUP Is Redefining To-Go Culture With RECUP and REBOWL, reCup has launched a nationwide reuse system. In the interview, founders Fabian Eckert and Florian Pachaly talk about product design, circular …
Special Winner 2023How Strauss Built a Cult Brand – With Vision and Purpose With a clear vision, hands-on mentality and attention to detail, Henning Strauss has repositioned the family business. In the interview, the CEO discusses emotion, …
Special Winner 2022Designing for Inclusion: How Aktion Mensch Makes Brands Accessible to All With its #PlacesForAll campaign, Aktion Mensch shows how brands can create genuine accessibility. Communications Manager Josephine Thiel shares why inclusion is a key …
Special Winner 2022Refill, Not Waste – How Greenpeace Is Driving Change With its “Refill Diet” campaign, Greenpeace Switzerland raised awareness about packaging waste and showed how reusables can become the new norm. A strong message for …
Special Winner 2022Female Empowerment Meets Brand Strategy With period underwear, a clear mission and strong community spirit, ooia helped shape a new product category. Founders Kati Ernst and Kristine Zeller discuss brand …
Special Winner 2022Brand Strategy With Impact: Bosch, IoT and the Power of Bold Thinking With #LikeABosch, Boris Dolkhani has sharpened Bosch’s brand and added emotional relevance. In the interview, he shares his view on leadership, digital branding and …
Special Winner 2021Brand With Responsibility: Oliver Blume on Transformation at Porsche E-mobility, sustainability, brand leadership – Porsche CEO Oliver Blume talks about purposeful transformation, balancing heritage and innovation, and why customer …
Special Winner 2021Purposeful Brand Diversity: How FOND OF Is Rethinking the Market From ergobag to THE SHIP – the founding team of FOND OF has built seven brands in just a few years. In the interview, they discuss bold ideas, sustainable …
German Brand Award 2020Driving Brand Transformation – Tina Müller Leads Douglas into the Digital Age With bold transformation and a clear strategy, Tina Müller has shaped Douglas into a leading digital beauty platform. In this interview, she shares her views on …
Special Winner 2019From Idea to Icon: Bosch Home & Garden Rethinks DIY At Bosch Home & Garden, Dr Annette Becker drives innovation from a user-first perspective. In this interview, she discusses agile brand leadership, iconic product …
Special Winner 2018Bold Brand With Purpose – How VAUDE Is Leading the Way Dr Antje von Dewitz has turned VAUDE into a flagship brand for authentic sustainability. In this interview, she shares her perspective on responsible brand building, …
Special Winner 2017EDEKA as an Experience Brand: Balancing Trust and Diversity Markus Mosa discusses the brand power of individuality, the strength of local retailers, and how EDEKA is shaping the future of food retail with emotional engagement …
Special Winner 2016Brand Transformation at Vorwerk: Repositioning Thermomix and Kobold Rainer Strecker, Frank van Oers and Rainer Christian Genes have strategically advanced the Vorwerk brand. Their focus: emotional brand experiences, growth through …
