Conrad Employer Brand
Winner
Excellent Brands
Trade, Retail & e-Commerce
Credits
Company / Customer
Details
The Conrad Employer Brand was developed as part of a holistic brand strategy and therefore uses the same brand core and brand values as the corporate brand in order to be as easy to understand as possible. The claim "All parts of success" therefore is the connecting element and core message of the Conrad brand story. The goal is to build an authentic and attractive employer brand with people at the center to retain employees in the company, attract new talent and define the cornerstones of the corporate culture.
The Jury‘s Statement
The Conrad employer brand impresses with its clear and differentiating message, which appeals to the target group and is outstanding in its sector. The seamless derivation from the corporate brand and the application of the brand promise "All parts of success" to the level of the employees authentically involves them. The approach is credible and sustainably supports the corporate culture.
