ERGO macht Versichern einfacher - mehr als nur Kommunikation

The insurance market is saturated and competitive and in the midst of digital change. Its brands stagnated in terms of awareness, preference, and profile. This was also the case for ERGO, which sharpened its brand profile in 2021: The new brand promise "ERGO makes insurance easier" was the basis for a new strategy, a new brand campaign, and the expansion of sponsorship activities. Today, "ERGO makes insurance easier" is ERGO's attitude, self-image, and success factor for inspiring customers.