Orodion
Gold
Excellent Brands
Luxury
Details
Only the highest quality ingredients are used for Orodion to create a unique men's fragrance. Orodion Blanc opens with the liqueur-like facet of a spicy plum. The scent of leather, embodied by mysterious amber, is enveloped by creamy sandalwood. Oud enhances the mystical character, while vanilla brings a touch of sweetness & allure. A modern fragrance that, like Justin, combines contrasts in a unique way.
The Jury‘s Statement
The success of the newly created fragrance brand Orodion - sales of 10,000 units in just 17 hours - impressively demonstrates that prominent influencers such as Justin Fuchs, one of the largest menswear influencers and YouTube icon, play an essential role in sales. Although only direct-2 consumers are available in its own e-shop, the fragrance developed in close cooperation with Fuchs has quickly established itself as one of the hottest men’s perfumes in the lifestyle-oriented target group between 16 and 24. The extremely remarkable success story of a newly minted luxury brand, which opted for the exclusively digital sales channel and has clearly won.
