#SCHUFAklärt

#SCHUFAklärt is SCHUFA's image campaign targeting young consumers. The goal of the campaign is to enhance the attractiveness of the SCHUFA brand for private customers. We aim to present ourselves as an open brand, communicate on an equal footing, and foster transparency to strengthen the emotional connection with the SCHUFA brand. Through an extensive social media brand campaign, private consumers will be educated about the added value and product offerings of SCHUFA through influencers.