ZIEHL-ABEGG
Winner
Excellent Brands
Employer Brand of the Year
Details
By adopting TikTok quite early (2020), ZIEHL-ABEGG, a previously obscure B2B company, gained public attention with which it established a positive employer image for itself. Publishing on TikTok was accompanied by an “offline” PR effort via print, TV, radio and lectures at universities and industry associations. The ZIEHL-ABEGG brand was additionally supported by hosting special events.
