GLÜCKSGEFÜHLE Festival
Gold
Excellent Brands
Culture & Concerts
Credits
Company / Customer
Designer
Details
GLÜCKSGEFÜHLE - The name says it all at the GLÜCKSGEFÜHLE Festival at the Hockenheimring. The entire look & feel, our design, our choice of colors, our logo based on a cloverleaf and our concept are based on the basic idea "Does that trigger GLÜCKSGEFÜHLE in you?". Over 135,000 visitors at the premiere in 2023 speak for themselves.
The Jury‘s Statement
With the "GLÜCKSGEFÜHLE Festival", a fantastic event brand has been created, which emotionally hits the point of the attitude to life and the needs of people after the long and deprived pandemic period. In combination with the logo, which shows the Hockenheimring as an event location in the form of a clover leaf and graphic elements from the lettering set in bold, a striking corporate design with its own identity and high recognition was created. A great brand that stands for lots of fun, great music and shared magical moments - and thus for happiness. The fact that the new festival concept immediately attracted over 135,000 visitors is an incredible success and shows that people have been eagerly waiting for such a mega event.
