Lufthansa Industry Solutions - Relaunch der visuellen Identität 2023
Winner
Excellent Brands
Corporate Services
Details
Relaunch of the visual identity with unique icon imagery (instead of stock photos) and a colourful palette that visualizes the new brand positioning with the themes of diversity, collaboration and sustainability around the topic of digitalization. This has created a distinctive and modern brand experience that also supports sustainability aspects through low data volumes.
The Jury‘s Statement
Lufthansa Industry Solutions has achieved something remarkable with the relaunch of its 2023 corporate design. The newly introduced, individual icon imagery and the colourful design skilfully visualise the core themes of diversity, collaboration and sustainability. This innovative approach not only solves the problem of visualising abstract IT services, but also sets a sustainable accent through the use of SVG formats. The well thought-out redesign makes a significant contribution to sharpening the brand and clearly stands out from the competition.
