Presseevent GreenHour
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Environmental
Details
With the hybrid GreenHour, hansgrohe implemented an interdisciplinary press event for journalists from the sanitary, lifestyle, and business media. In order to convey their vision of a sustainable future for the bathroom, hansgrohe invited design and sustainability experts to the ISH trade fair in Frankfurt. The highlight of the press event: Hansgrohe's Green Vision Beyond Water at the booth of the manufacturer.
The Jury‘s Statement
With the hybrid GreenHour, hansgrohe has created an interdisciplinary press event that focuses on sustainable bathroom concepts. By involving design and sustainability experts during the ISH in Frankfurt, the company becomes a positive example of taking responsibility for an environmentally conscious future. The presentation of the Green Vision Beyond Water clearly sets hansgrohe apart from others and credibly conveys the importance of sustainability in the sanitary sector. This approach of an exemplary approach to corporate social responsibility inspires a rethink beyond the industry.
