BMW Motorrad MetaRide
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
The BMW Motorrad MetaRide is an innovative digital experience that brings the world of motorcycling into virtual reality. As part of the introduction of the BMW CE 02, which took place both offline and within the MetaRide, the Brand Space offers a unique experience and opportunity for direct interaction with the brand. With a focus on reaching new target groups, motorcycle enthusiasts can explore the BMW Motorrad universe, take virtual test rides, and play mini-games in the MetaRide.
