MobilAid
Winner
Excellence in Brand Strategy and Creation
Brand Innovation & New business models
Details
We are a customized bike manufacturer for handicapped people to get bikes in instalments and then we are enabling them to earn bread and butter through their rides.
The Jury‘s Statement
MobilAid focuses on people with disabilities and is distinguished by an exceptional business model. MobilAid not only addresses a specific user problem, but also makes a significant contribution to society by enabling those affected to purchase their bicycles in instalments and at the same time generate an income with their rides. The combination of individual mobility solutions and an economic empowerment strategy testifies to profound brand innovation. This commitment to inclusion and economic independence impressively shows how brands create value through direct positive influences on the lives of their target groups.
