HQ Eigenmarken Relaunch
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
HQ is HolzLand's exclusive own brand, which is one of the leading cooperations of timber merchants in Europe. The abbreviation HQ stands for HolzLand quality. HQ serves the product ranges of flooring, doors, walls, decking and fencing as well as the associated accessories. HQ has been well positioned in both the B2B and B2C markets for 25 years, but there is still potential for further differentiation to take the brand into the future. The new brand design makes HQ an emotional experience.
The Jury‘s Statement
HolzLand has undergone a remarkable change with the relaunch of the exclusive private label HQ, which stands for HolzLand quality. With a well thought-out corporate design and the further development of the logo, the company sets remarkable accents in the field of product brands. The project is characterized by the creation of an emotionally tangible brand that convinces with its innovative approach in both the B2B and B2C market. By consistently focusing on quality and analyzing and implementing current market trends, HQ succeeds in differentiating and positioning itself significantly in the wood processing industry.
