Stadionliebe x Evelyn Burdecki

With Evelyn Burdecki as authentic brand ambassador, Stadionliebe launched a bold 360° campaign that turned frozen currywurst into a cultural icon. Evelyn embodies authenticity, joy and approachability – values that perfectly reflect the brand. From social media and life-size POS activations to festival appearances (Wacken) and targeted retail communication, a high-impact brand world was created. Claims such as “Evelyn loves Stadionliebe,” “Finally a sausage that tastes great,” and “Buy the sausage, you sausage” ensured strong recognition and lasting brand anchoring.