Die Neue Sammlung – The Design Museum
The new corporate identity developed by Bureau Mirko Borsche confidently reflects the international importance of the company and its new goals. The oldest design museum in the world, with a significant collection, demonstrates its visionary goals with its exhibitions and innovative forms of communication. Distinct and radical, the name is communicated on a red background. As the signal colour of the logo emphasises the institution, the colour green represents exhibitions and projects.