Ipsos becomes Insight Partner of the German Brand Awards 2026

As one of the most far-reaching distinctions for successful brand management, the German Brand Awards make outstanding brand work visible across industries. The partnership with Ipsos establishes a robust knowledge base for discussion, orientation and strategic decision-making in brand management.

Valuable insights for the German Brand Convention

With data-driven analyses, Ipsos supports brand leaders in identifying trends at an early stage and making informed decisions. As part of the partnership, a study focusing on brand trust and brand growth will be conducted. It will examine the use of AI as well as the impact of planned regulatory developments on consumers.

The findings will feed directly into the programme of the German Brand Convention, providing winners on the day of the awards ceremony with valuable impulses for their brand leadership and strategic brand work.

Ipsos is among the world’s leading market and social research companies, employing around 20,000 people across 90 countries. In Germany, the company operates with more than 500 employees across five locations and supports over 5,000 clients worldwide with in-depth research and strategic consultancy. The broad expertise of its multi-specialist teams in data collection and analytics enables comprehensive insights into behaviours, opinions and motivations – creating a deep understanding of society and markets today and in the future.

“I am proud that Ipsos is the official Insight Partner of the German Brand Awards. This partnership stands for strong brands built on robust insights.” Dr Christoph Preuß, CEO Ipsos Germany