Shape Perception, Win Recognition

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The award that makes brand success visible.

With the German Brand Awards, the German Design Council honours individuals and companies that set new standards in the world of branding and gives them a stage.

6.300
Submissions

We look back on 6,300 impressive projects submitted since 2016 across 92 categories. Brimming with creativity, vision and brand impact.

110 x
Spotlight

We brought 110 Best of Best projects to the stage, redefining brand leadership and asserting a strong market presence.

3.800
Guests

Since 2016, the German Brand Convention has brought the industry together and put outstanding brands in the spotlight.

© Anna Tiessen
Why enter?

Brand Excellence That Delivers

The German Brand Awards don’t just honour design, they recognise holistic brand leadership. Winners stand out through clarity, relevance and future-readiness. And show what strong branding means today.

read more about the Awards
© Anna Tiessen
Why enter?

DecisionsThat Matter

Our independent jury brings together leading minds from business, academia, consulting and the creative industries. Their decisions are transparent, professional and focused on what truly matters, making the German Brand Awards a distinction with real impact.

© Anna Tiessen
Why enter?

More Visibility.More Impact.

The German Brand Awards put your brand centre stage – with international recognition, trend-driven categories and over 700 guests at the awards ceremony. A platform for visibility, relevance and real exchange.

Key dates

Registration deadline
226days
05 December 2025
Early-Bird Deadline
27 February 2026
Registration Deadline
18 March 2026
Jury Session
25 June 2026
Awards Show
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News

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Featured Jury

Ute Röseler
Professor Brand Communication (2016-2025)
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Media Partners