Dr. Antje von Dewitz

Brand Manager
of the Year

Dr Antje von Dewitz is the managing director of the family-owned outdoor clothing supplier VAUDE Sport GmbH & Co. KG, based in Tettnang. After studying economics and humanities at the University of Passau, she began working at VAUDE – initially as the product manager, and later as communications manager. She became the marketing manager in 2005, and took over the executive management from her father in 2009. After completing her doctorate, Dr von Dewitz worked for the endowed Chair in Entrepreneurship at the University of Hohenheim.

Statement of the jury

Dr. Antje von Dewitz has transformed the family owned Company VAUDE into a robust and competitive brand, and at the same time has convincingly positioned it as sustainable; and she has accomplished all this with consummate success and authenticity, from every standpoint. 

Brand Innovation of the Year


“Hauptsache ihr habt Spaß” (Above all, have fun) is Media Markt’s new tagline – one that underscores the brand’s catchy message with a retail concept that’s consistent down to the last...

Corporate Brand of the Year

Lufthansa AG

Lufthansa’s new brand design encompasses all touch points of the air travel experience in a high quality, elegant and modern fashion, and in so doing impeccably underscores the...

Digital Brand of the Year

DFL Deutsche Fußball Liga

DFL’s across-the-board rebranding was extremely well planned and carefully adapted to the exacting technical standards of today’s media, as well as to classic print materials...

Newcomer Brand of the Year

STENZ – Beard Care

The positioning of this high-end beard care products brand, which was launched less than two years ago, centres around the company’s owner (who has a beard) in a highly authentic and...

Product Brand of the Year

Schwarzkopf SalonLab

The trend toward personalisation through digital technology is extending to a growing number of sectors – and now with Schwarzkopf SalonLab, it has reached the hair care industry. This in turn has...

Service Brand of the Year

Bilfinger SE

Bilginger’s self-assured and serious positioning as a leading international industrial services provider is highly persuasive across all touch points, and is at the same time appealing – thus...

Sustainable Brand of the Year


Compressing plastic waste is one of the biggest environmental challenges that society faces today. And companies like Biobiene are ensuring that we...

Brand Extension of the Year


The new design of the umbrella brand known as Famigros enhances the brand’s already positive positioning, while still managing to clearly differentiate the...

Employer Brand of the Year


Be yourself and make a difference, the tagline of Accenture’s latest employer-branding campaign aimed mainly at female job applicants unleashed a torrent of job applications that exceeded...

Digital Transformation of the Year


ZF’s new corporate design impeccably conveys the company’s corporate image, while underscoring the concept of flexibility, thus making it ideal for...

German Brand Awards

Presenting all of the winners as well as a selection of nominated projects, the German Brand Awards catalogues showcase the diverse aspects of professional brand management. The catalogue comes in two volumes: ‘Excellence in Brand Strategy, Management and Creation’ and ‘Industry Excellence in Branding’.
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With our campaign ‘Another reason to choose Vorwerk’, we have succeeded in presenting the company’s contemporary, innovative and design-focused ethos. With the fresh new look and use of humour, our campaign is now reaching a younger target market. The prizes awarded to us by the distinguished panel of experts on the jury of the German Brand Awards are a valuable confirmation that our brand message is right in step with the current trends.
Marcel Magner, Head of Marketing at Kobold Deutschland
It is a very special honour, both for me personally and for the Motel One hotel brand, to be chosen for this award from such an elite group of successful brands.
Ursula Schelle-Müller, Head of Marketing and Design Motel One GmbH
It is a great honour for DW to be honoured with the German Brand Award. We are especially delighted considering that our achievements in brand management and claim development are due entirely to the efforts of our highly motivated in-house team.
Peter Limbourg, Intendant Deutsche Welle