Tina Müller - CEO Douglas GmbH - Brand Manager of the Year 2020

Brand Manager
of the Year

Tina Müller is so successful as a modern leader because she is not only willing to try new things and think big, but also because agility and future-oriented thinking are natural and indispensable for her. She has already impressively demonstrated this at Henkel and Opel, and for two years now at Douglas. Under her leadership, the traditional brand has undergone a comprehensive facelift that has deeply impacted on old values. But her courage was rewarded. Today, Douglas is the No. 1 in Europe, a position that is to be further cemented and expanded, just like the online shop, which is already one of the leading online shops on the market.

Read the interview with Tina Müller, CEO Douglas GmbH, here. (the interview took place in March 2020)

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Film: signaturefilms.de

German Brand Awards

Presenting all of the winners, the German Brand Awards catalogues showcase the diverse aspects of professional brand management. The catalogue comes in two volumes: ‘Excellence in Brand Management and Creation’ and ‘Excellent Brands’.
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With our campaign ‘Another reason to choose Vorwerk’, we have succeeded in presenting the company’s contemporary, innovative and design-focused ethos. With the fresh new look and use of humour, our campaign is now reaching a younger target market. The prizes awarded to us by the distinguished panel of experts on the jury of the German Brand Awards are a valuable confirmation that our brand message is right in step with the current trends.
Marcel Magner, Head of Marketing at Kobold Deutschland
It is a very special honour, both for me personally and for the Motel One hotel brand, to be chosen for this award from such an elite group of successful brands.
Ursula Schelle-Müller, Head of Marketing and Design Motel One GmbH
It is a great honour for DW to be honoured with the German Brand Award. We are especially delighted considering that our achievements in brand management and claim development are due entirely to the efforts of our highly motivated in-house team.
Peter Limbourg, Intendant Deutsche Welle