Dr. Antje von Dewitz
Brand Manager
of the Year
Dr Antje von Dewitz is the managing director of the family-owned outdoor clothing supplier VAUDE Sport GmbH & Co. KG, based in Tettnang. After studying economics and humanities at the University of Passau, she began working at VAUDE – initially as the product manager, and later as communications manager. She became the marketing manager in 2005, and took over the executive management from her father in 2009. After completing her doctorate, Dr von Dewitz worked for the endowed Chair in Entrepreneurship at the University of Hohenheim.
Statement of the jury
Dr. Antje von Dewitz has transformed the family owned Company VAUDE into a robust and competitive brand, and at the same time has convincingly positioned it as sustainable; and she has accomplished all this with consummate success and authenticity, from every standpoint.
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German Brand Awards
catalogue
With our campaign ‘Another reason to choose Vorwerk’, we have succeeded in presenting the company’s contemporary, innovative and design-focused ethos. With the fresh new look and use of humour, our campaign is now reaching a younger target market. The prizes awarded to us by the distinguished panel of experts on the jury of the German Brand Awards are a valuable confirmation that our brand message is right in step with the current trends.
Marcel Magner, Head of Marketing at Kobold Deutschland
It is a very special honour, both for me personally and for the Motel One hotel brand, to be chosen for this award from such an elite group of successful brands.
Ursula Schelle-Müller, Head of Marketing and Design Motel One GmbH
It is a great honour for DW to be honoured with the German Brand Award. We are especially delighted considering that our achievements in brand management and claim development are due entirely to the efforts of our highly motivated in-house team.
Peter Limbourg, Intendant Deutsche Welle