of the Year
Dr Antje von Dewitz is the managing director of the family-owned outdoor clothing supplier VAUDE Sport GmbH & Co. KG, based in Tettnang. After studying economics and humanities at the University of Passau, she began working at VAUDE – initially as the product manager, and later as communications manager. She became the marketing manager in 2005, and took over the executive management from her father in 2009. After completing her doctorate, Dr von Dewitz worked for the endowed Chair in Entrepreneurship at the University of Hohenheim.
Statement of the jury
Dr. Antje von Dewitz has transformed the family owned Company VAUDE into a robust and competitive brand, and at the same time has convincingly positioned it as sustainable; and she has accomplished all this with consummate success and authenticity, from every standpoint.