Five years ago, Oliver Blume took on the duty of chairman of the executive board at Porsche AG, and this half decade has been the most successful in the history of the company to date. Operational results increased by 60% and the first fully electric Porsche – the Taycan – impressed the automotive world. What is more, Blume has confidently steered the company through turbulent waters as calmly as possible and with sound judgement during the coronavirus crisis. Challenges in the supply chain were surmounted, charity donations and community aid were driven forward, and measures for protecting Porsche employees around the world were implemented. The impressive, exemplary manner in which Blume uncompromisingly and persistently guides the company towards the (electric) future are proof that he lives this brand. This is further demonstrated by Blume’s approach to brand work: tending to origins while also shaping the future. The fact that Oliver Blume has remained approachable in his new position also makes him a good role model on a human level, too.

Read the interview with Oliver Blume here.

Sven-Oliver Pink, Florian Michajlezko and Dr. Oliver Steinki have managed to conjure fantastic, successful brands from scratch and consistently develop them. New ideas, openness, persistence, sustainability and gumption speak for this former startup and show that it is possible to accomplish a good deal in markets that are supposedly exhausted and dominated by established big players. The founders recognised that, in addition to clever ideas and fore- sight, comprehensively implemented brand management that is consistent and differentiated is also necessary. Developing seven brands and successfully establishing them in ten years is a truly phenomenal accomplishment.

Read the interview with the Founders of FOND OF GmbH here.