Dr. Annette Becker
Brand Manager
of the Year
Under the direction of Dr. Annette Becker, the Bosch Power Tools brand got its home and garden division ready for the challenges of the digital age. In a somewhat homogeneous and price-driven competitive environment, the brand stands out today not only with its consistently user-centric innovations, but also with its stringent brand management practices in relation to changing consumer habits.
Article about Dr. Annette Becker, Robert Bosch Power Tools GmbH
Agency of the Year
Interbrand
Interbrand has revived the image of one of Germany’s best-known brands, sharpening its positioning without sacrificing any of the recognition it has already earned from its customers. The result is an...
Brand Effect of the Year
FC Bayern München
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Brand Experience of the Year
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Brand Innovation of the Year
Evertaste
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Corporate Brand of the Year
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Digital Brand of the Year
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Employer Brand of the Year
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Lighthouse Project of the Year
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Newcomer Brand of the Year
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Product Brand of the Year
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Service Brand of the Year
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Sustainable Brand of the Year
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Film: signaturefilms.de
German Brand Awards
catalogue
With our campaign ‘Another reason to choose Vorwerk’, we have succeeded in presenting the company’s contemporary, innovative and design-focused ethos. With the fresh new look and use of humour, our campaign is now reaching a younger target market. The prizes awarded to us by the distinguished panel of experts on the jury of the German Brand Awards are a valuable confirmation that our brand message is right in step with the current trends.
Marcel Magner, Head of Marketing at Kobold Deutschland
It is a very special honour, both for me personally and for the Motel One hotel brand, to be chosen for this award from such an elite group of successful brands.
Ursula Schelle-Müller, Head of Marketing and Design Motel One GmbH
It is a great honour for DW to be honoured with the German Brand Award. We are especially delighted considering that our achievements in brand management and claim development are due entirely to the efforts of our highly motivated in-house team.
Peter Limbourg, Intendant Deutsche Welle