Tina Müller - CEO Douglas GmbH - Brand Manager of the Year 2020

Brand Manager
of the Year

Tina Müller is so successful as a modern leader because she is not only willing to try new things and think big, but also because agility and future-oriented thinking are natural and indispensable for her. She has already impressively demonstrated this at Henkel and Opel, and for two years now at Douglas. Under her leadership, the traditional brand has undergone a comprehensive facelift that has deeply impacted on old values. But her courage was rewarded. Today, Douglas is the No. 1 in Europe, a position that is to be further cemented and expanded, just like the online shop, which is already one of the leading online shops on the market.

Read the interview with Tina Müller, CEO Douglas GmbH, here. (the interview took place in March 2020)

Agency of the Year

comevis Yello Soundbranding

Audio/Voice has never been more relevant than today. comevis, founded in 2002, is the...

Brand Effect of the Year

Lime »Unlock Life«

Lime’s coherent attitude campaign creates a connection between social commitment, personal freedom and...

Brand Experience of the Year

MeinZuhause und ich

Service is part of our craft! True to our brand essence »We create freedom in our...

Brand Strategy of the Year

Wohnen heißt Wüstenrot

With its emotional »#wohnenheisst« brand campaign, Wüstenrot is addressing a highly topical issue that is...

Corporate Brand of the Year

Merck

When Merck dared to re-launch the brand almost five years ago, they were faced with a momentous challenge...

Digital Brand of the Year

BVG Jelbi – Harte Tür.

Using Jelbi, the new mobility app from BVG, it is possible to compare and book not only public transport but also...

Employer Brand of the Year

Accenture Lift Off! Unplugged @ Zermatt

With its customised out-of-home recruiting campaign, Accenture has succeeded in attracting the attention of young talents who are...

Lighthouse Project of the Year

Beim Föll. Auf’m Schrottplatz.

The employees of the scrap yard say what they think and feel, authentically and honestly. Furthermore, the...

Newcomer Brand of the Year

rebado

The new start-up brand Rebado combines product and design expertise with tailor-made B2B/B2C services for...

Product Brand of the Year

CROSSCAMP

CROSSCAMP is the answer to people’s growing need for a compact and versatile vehicle that can be used flexibly in...

Service Brand of the Year

kuechenspezialisten.de

The eye-catching brand with the emotional red heart-shaped kitchen glove was consistently developed from within the industry and...

Sustainable Brand of the Year

erlich textil

Eco can’t be sexy? erlich textil proves the opposite by creating a real sustainable alternative on the fashion market...

Film: signaturefilms.de

German Brand Awards
catalogue

Presenting all of the winners as well as a selection of nominated projects, the German Brand Awards catalogues showcase the diverse aspects of professional brand management. The catalogue comes in two volumes: ‘Excellence in Brand Management and Creation’ and ‘Excellent Brands’.
order catalogue
With our campaign ‘Another reason to choose Vorwerk’, we have succeeded in presenting the company’s contemporary, innovative and design-focused ethos. With the fresh new look and use of humour, our campaign is now reaching a younger target market. The prizes awarded to us by the distinguished panel of experts on the jury of the German Brand Awards are a valuable confirmation that our brand message is right in step with the current trends.
Marcel Magner, Head of Marketing at Kobold Deutschland
It is a very special honour, both for me personally and for the Motel One hotel brand, to be chosen for this award from such an elite group of successful brands.
Ursula Schelle-Müller, Head of Marketing and Design Motel One GmbH
It is a great honour for DW to be honoured with the German Brand Award. We are especially delighted considering that our achievements in brand management and claim development are due entirely to the efforts of our highly motivated in-house team.
Peter Limbourg, Intendant Deutsche Welle