Dr. Annette Becker

Brand Manager
of the Year

Under the direction of Dr. Annette Becker, the Bosch Power Tools brand got its home and garden division ready for the challenges of the digital age. In a somewhat homogeneous and price-driven competitive environment, the brand stands out today not only with its consistently user-centric innovations, but also with its stringent brand management practices in relation to changing consumer habits.

Article about Dr. Annette Becker, Robert Bosch Power Tools GmbH

Agency of the Year


Interbrand has revived the image of one of Germany’s best-known brands, sharpening its positioning without sacrificing any of the recognition it has already earned from its customers. The result is an...

Brand Effect of the Year

FC Bayern München

»Mia San Mia!« – FC Bayern Munich now presents itself as refreshingly new and modern, without having lost any of its recognisability. Instead, it has...

Brand Experience of the Year

KALDEWEI Magazin – Iconic Bathroom Solutions

In both its form and content, KALDEWEI magazine makes an impression of the highest class and quality. The way in...

Brand Innovation of the Year


The new Evertaste brand combines the professionalism of an experienced food service provider and the emotionality of moments of pleasure in an...

Corporate Brand of the Year


Following a four-year implementation process, the Junkers brand and its key core values were completely merged with Bosch brand for the heating sector. This resulted in a...

Digital Brand of the Year


Construction sites are complex systems, and it is becoming increasingly difficult to maintain an overview of them. 123erfasst offers an attractive digital solution to this situation in the form of...

Employer Brand of the Year

#yourock Führungskräfteentwicklung

comdirect sees itself as an innovative pioneer for the banking of the future, an ethos that...

Lighthouse Project of the Year

The Pink Floyd Exhibition – Their Mortal Remains

In 2018, the Dortmunder U brought the international exhibition Pink Floyd Exhibition »Their Mortal Remains« to...

Newcomer Brand of the Year

Novia by AXENT Switzerland

With its innovative Novia series, AXENT Switzerland is setting entirely new standards in the bathroom sector. The...

Product Brand of the Year

markilux GmbH + Co. KG

For more than four decades, markilux has stood for sun protection and outdoor textiles – »made in Germany«. The traditional German brand has always...

Service Brand of the Year

VIP-Services Frankfurt Airport

With the strategic repositioning and redesign of the brand and its presentation, a comprehensive brand experience was achieved that is...

Sustainable Brand of the Year


Around 16 million tons of wild fish are caught annually in order to produce fish oil and fish meal. Veramaris makes it possible for the first time to produce...

Film: signaturefilms.de

German Brand Awards

Presenting all of the winners as well as a selection of nominated projects, the German Brand Awards catalogues showcase the diverse aspects of professional brand management. The catalogue comes in two volumes: ‘Excellence in Brand Strategy, Management and Creation’ and ‘Industry Excellence in Branding’.
order catalogue
With our campaign ‘Another reason to choose Vorwerk’, we have succeeded in presenting the company’s contemporary, innovative and design-focused ethos. With the fresh new look and use of humour, our campaign is now reaching a younger target market. The prizes awarded to us by the distinguished panel of experts on the jury of the German Brand Awards are a valuable confirmation that our brand message is right in step with the current trends.
Marcel Magner, Head of Marketing at Kobold Deutschland
It is a very special honour, both for me personally and for the Motel One hotel brand, to be chosen for this award from such an elite group of successful brands.
Ursula Schelle-Müller, Head of Marketing and Design Motel One GmbH
It is a great honour for DW to be honoured with the German Brand Award. We are especially delighted considering that our achievements in brand management and claim development are due entirely to the efforts of our highly motivated in-house team.
Peter Limbourg, Intendant Deutsche Welle