The Brand Convention

The Event for Bold Brands and Smart Strategies

How do brands stay relevant in times of AI, sustainability pressure and rising competition? The German Brand Convention provides the answers – with insights, best practices and sharp perspectives for decision-makers in marketing and branding. A day that moves brands forward.

Three Formats, One Goal: Driving Your Thinking Forward

The German Brand Convention brings together the people who shape, challenge and drive brands forward. Three stages. Three perspectives. From big ideas to open dialogue and focused deep dives – find the space that speaks to your questions.

Inspiration Stage
Big stage, big topics. The Best of the Best share deep insights into their work, revealing where they struggled, and how they overcame the challenges. No notebook stays empty here.

Talk Podium
Let’s talk. About brand leadership, current challenges and best practices. Experts share their experiences and perspectives. And the audience joins the conversation. If you’re not asking questions here, you’re missing out.

Focus Lounge
Full focus – in space and content. Selected experts speak candidly about opportunities, smart solutions and missed chances. No beamers, no stage, no microphones: just honest dialogue in an intimate setting, with limited seating.


Impressions of the 2024 Brand Convention