Beethoven X - The AI Project

Beethoven X - The AI Project

Description

Ludwig van Beethoven, the greatest musical genius of all time, left sketches of his 10th Symphony for posterity. For over 200 years, the world has wondered how the master would have completed the work. Until now! For Beethoven's 250th birthday, Telekom and a team of international music and tech experts are developing a revolutionary AI and completing the 10th Symphony. A fusion of human creativity and technical innovation that is causing global excitement.


Statement of the jury

Something that was previously inconceivable has been transformed into reality by Deutsche Telekom with a team of international music and technology experts and revolutionary AI in a sensational event: the completion of Beethoven’s tenth symphony! Whether the piece would have corresponded with the idea conceived by the famous composer can no longer be ascertained. But the ambitious attempt alone was a fascinating musical project beyond all measure that captured imaginations globally, meaning that Beethoven’s tenth symphony will be irrevocably entwined with the Magenta brand for all time.

Gold

Excellence in Brand Strategy and Creation
Brand Communication – Print

Company/Client

Implementation/Agency

DDB