Beethoven X - The AI Project

Beethoven X - The AI Project

Description

Ludwig van Beethoven, the greatest musical genius of all time, left sketches of his 10th Symphony for posterity. For over 200 years, the world has wondered how the master would have completed the work. Until now! For Beethoven's 250th birthday, Telekom and a team of international music and tech experts are developing a revolutionary AI and completing the 10th Symphony. A fusion of human creativity and technical innovation that is causing global excitement.


Statement of the jury

For Beethoven’s 250th birthday, Deutsche Telekom presented a fascinating and spectacular musical project that finally concluded something that the great composer himself was not granted the privilege of completing – his tenth symphony. For this purpose, Deutsche Telekom brought together leading international AI and music experts in Harvard, who worked together to develop a completely new type of AI, which made it possible to tap into Beethoven’s musical genius and conclude his work in worthy fashion. The celebratory world premiere in Hamburg’s Elbphilharmonie was a social event that generated a huge media response, inspired the entire world and had an emotional impact. A fantastic idea that fits in perfectly with the brand’s essence »Life is for sharing« with huge impact for a great German brand.

Best of Best

Excellence in Brand Strategy and Creation
Branded Corporate Social Responsibility

Company/Client

Implementation/Agency

DDB