To accommodate the diversity of submissions, the German Brand Awards offer a range of categories divided into two disciplines that can be selected during registration. #
This discipline takes a holistic view on brands and assesses the brand management of product and corporate brands within their competitive environments with each other. The categories are therefore divided into sectors and industries.
»Excellence in Brand Strategy and Creation«
This discipline evaluates the quality of individual core elements of brand work and, for example, compares trade show booths with other trade show booths across industries. The categories are therefore divided into extracts from individual specialist disciplines.
In addition, awards will be given in 15 additional categories across all disciplines. The best entries in each of the additional categories will be awarded on stage, giving them particularly high visibility. When registering for the award, one category and up to three additional categories can be selected per brand / project to increase the chances of winning an award. The registration fees are to be paid only once.