Vorurteile und Diskriminierung machen krank

Vorurteile und Diskriminierung machen krank


Can prejudices affect our health? Yes! The baseline study »Prejudices & discrimination cause illness.« creates new facts and public awareness around this socially relevant topic. Accompanied by a wide-ranging cross-media campaign, the study forms a prelude for a long-term commitment by the health insurance company IKK classic. The aim of this is to foster healthier and more respectful interactions with each other.

Special Mention

Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign