For 170 years, Oventrop has been the partner for efficient heating, cooling and clean, potable water. In 2018, the family-owned company decided to further develop its brand in order to respond to growing market demands. A new brand positioning laid the foundation for a holistic brand relaunch. As a result, a focused guiding idea was implemented across all areas of the company as well as points of contact – from the product and service range through to the corporate design.
Statement of the jury
In the course of the digital transformation, the need of end customers, installers and planners for comfort, support and simplicity is growing. The Oventrop company has not only recognised this, but has acted accordingly in a consistent and contemporary manner by reviving its corporate roots in a strong brand. The result is a fresh brand design based on a well-founded brand strategy, which makes the decisive themes of modularity and partnership tangible for the target groups in all dimensions. An outstanding example of excellent, holistic brand work – cleanly and professionally implemented throughout, right down to the design elements consistently derived from the strategy.