RWE has made a fresh start – with the biggest transformation of the company since its inception over 120 years ago. We have fundamentally changed: from a German electricity producer with nuclear and coal-fired power into a leading global renewables company. With investments of 5 billion euros net by the end of 2022. And with an ambitious goal: climate neutrality by 2040. For clean, reliable and affordable electricity. Our energy for a sustainable life.

Statement of the jury

Away from coal and nuclear energy towards renewable energies: RWE’s corporate transformation into a clean energy producer is an ambitious project that also required a relaunch of the brand strategy. This is reflected, among other things, in a sympathetic campaign that addresses a broad public with appealing motifs. A great example of how professional brand work can strategically support a corporate transformation – especially when it takes place on this scale. The response from the public was gratifyingly positive. We can only hope that RWE will achieve its ambitious, sustainable corporate goals.

Best of Best

Excellent Brands
Corporate Brand of the Year