Magenta Moon Campus
The Magenta Moon Campus is a space to learn and play, a digital workshop and a hybrid discussion platform, all rolled into one. Its educational offerings are open and free of charge – and visitors can discover them »phygitally« (digitally and/or physically): from talks on sustainability to maker sessions to the magically immersive space that is the Moon Garden. The Campus is designed as a long-term initiative. It makes digital participation possible across all generations.
Statement of the jury
For years, Deutsche Telekom has always been able to inspire with its products as well as with unusual communicative ideas that have been consistently developed from within the brand. With the Magenta Moon Campus, this was again achieved at an extremely high technical and design level – fascinating, innovative and pointing to the future. A convincing holistic brand experience for all age groups that encourages physical and digital participation and appeals to all the senses.