Lufthansa Corporate Logo, Brand Codes

Description

In 2018 the crane, Lufthansa’s iconic logo, is 100 years old. A milestone the airline celebrates under the star of renewal. The goal is a holistic premium experience across all touch points with passengers and employees. This transformation becomes visible in a comprehensive redesign of the brand. Following the new premium claim, Lufthansa’s iconic CD is given a contemporary, modern and even higher quality visual appearance, fit for all the challenges of today’s digital age.

Statement of the jury

The Lufthansa brand design, which is a relatable evolution of the classic iconic design of the past, is overall very elegant and modern. The new identity can also be experienced to the fullest thanks to many touch points along the travel chain both externally and internally. A great design for the digital age.