Lufthansa Corporate Logo, Brand Codes

Description

In 2018 the crane, Lufthansa’s iconic logo, is 100 years old. A milestone the airline celebrates under the star of renewal. The goal is a holistic premium experience across all touch points with passengers and employees. This transformation becomes visible in a comprehensive redesign of the brand. Following the new premium claim, Lufthansa’s iconic CD is given a contemporary, modern and even higher quality visual appearance, fit for all the challenges of today’s digital age.

Statement of the jury

Lufthansa’s new brand design encompasses all touch points of the air travel experience in a high quality, elegant and modern fashion, and in so doing impeccably underscores the exacting quality and design standards of Germany’s leading airline. A superb premium experience that accomplishes the daunting task of giving the past and the future each their due.