Lufthansa Corporate Logo, Brand Codes
In 2018 the crane, Lufthansa’s iconic logo, is 100 years old. A milestone the airline celebrates under the star of renewal. The goal is a holistic premium experience across all touch points with passengers and employees. This transformation becomes visible in a comprehensive redesign of the brand. Following the new premium claim, Lufthansa’s iconic CD is given a contemporary, modern and even higher quality visual appearance, fit for all the challenges of today’s digital age.
Lufthansa’s new brand design encompasses all touch points of the air travel experience in a high quality, elegant and modern fashion, and in so doing impeccably underscores the exacting quality and design standards of Germany’s leading airline. A superb premium experience that accomplishes the daunting task of giving the past and the future each their due.