KölnTourismus

Description

As part of the realignment of our target group approach, we developed a comprehensive redesign. The new signet »visitKÖLN« focuses more on the actual product as a travel destination. The stylised cathedral is enthroned on the imperative »visit«, which is prominently joined by the name »Cologne«. This measure is flanked by the introduction of a »superfamily« of serif and sans serif typefaces, which conveys the new corporate design down to the smallest application, the glyph.