SIMon - der kleine Waschbär

Description

The no-frills market typically means price wars. For SIMon mobile, this was not an option. We believe in the orientation of a strong brand in a competitive market – coupled with a transparent offer. Our charming raccoon friend Simon is helping us with our plan. His purple and yellow world is catchy and has led the brand to 19.4% awareness after only half a year. Whether it’s Trash TV, TikTok or memes, Simon is everywhere and has already and is already successful in business today.

Statement of the jury

The new mobile brand »SIMon mobile« achieved a surprisingly high level of fame within a short period of time with its attention-grabbing look. The idea of using a cool, anthropomorphised 3D raccoon as a testimonial is ingenious, has a high recognition value and enables feel-good communication across all touchpoints, particularly in social media, striking right at the heart of the young target group with the brand’s core values – a tariff without lots of twaddle, honest and transparent prices, with monthly cancellation possible. Branding that is as strong as an ox (or a raccoon), allowing a sensational entry into an oversaturated market dominated by price wars.