EUTERPFLEGE Kampagne

Description

Relaunched cult product EUTERPFLEGE was named »THE CREAM for hands. Feet. Udders. Everything.« The campaign goal was to position EUTERPFLEGE as an attention-grabbing brand and to rejuvenate it – away from the mainstream and towards a modern lifestyle brand. In the process, unique and crazy »types« were accompanied in urban surroundings as they used the must-have product. The campaign was set up across Germany with a broad cross-media approach and various online and offline measures.