Siemens Visitor Center THE IMPULSE

Description

THE IMPULSE is the manifestation of a new dimension in customer communications. In an outstanding building in Amberg, the global player Siemens shows visitors that it is a thought leader in automation under the motto »Feel the heartbeat of future automation«. Communications in THE IMPULSE follow the form of a visitor journey especially developed in collaboration with FLAD & FLAD. The SIEMENS brand and the Future of Automation are revealed to the visitor in over 500 films and interactive presentations.

Statement of the jury

Through »THE IMPULSE«, Siemens provides its customers with an inspiring insight in its brand-new visitor centre, which consists not only of a real – sustainably built and LEED Gold-certified – building in Amberg but also of a digital twin, inviting visitors to gain a unique and fascinating impression of the world of the autonomous production of the future. It is spectacular how SIEMENS makes it possible to experience essential future technologies such as 5G, edge computing and artificial intelligence in a modern way using impressive presentations under the motto »Feel the heartbeat of future automation«. Customer communication is raised to a new level.