Eberhard Faber Tattoo Skinmarker

Eberhard Faber Tattoo Skinmarker

Description

New business model with a new product – from a children's product Tattoomarker to a tool for professional tattoo artists, our brand-new Tattoo Skinmarker. Tattoo Skinmarker are used by tattoo artists for pre-drawing on the skin and have to meet many safety standards as there is an application on the skin.


Statement of the jury

With the new »Tattoo Skinmarker«, Eberhard Faber – a brand forming part of the Faber-Castell group – is expanding its range from a tattoo marker for children to a quality tool for professional tattooists that promises the highest standard of certified safety and offers proof of this. Both graphically and typographically, the brand design, including its logo and packaging, is based on the stylistics typically used in the industry and manages to stand out in a striking and recognisable fashion. A good product idea that lends customers and tattooists greater safety.

Gold

Excellence in Brand Strategy and Creation
Brand Experience of the Year

Implementation/Agency